15+ years running, building a community for mums.
Mums Lounge has been one of Australia's leading independent parenting publishers since 2010, trusted editorial, product reviews, newsletters and social content built for an engaged audience of Australian mums. This year Amy and Michael took over as owners. With a young family of their own and their experience as a pharmacist and a physio, they're on a mission to keep growing this community for mums.
Over 15 years we've reached millions of mums with tips, content and products that actually make life better. At its heart it's a community, mums showing up for each other.
Our audience: women 25–44, raising everyone from newborns to teens.
Audience, verified
Meet the team
Over a decade in women's and critical care health before she picked up a camera. Amy's also a mum who's been through pregnancy and postpartum herself.
Runs Active Answer Health, and talks movement, recovery and family health the same way he would with a patient in the clinic.
Editor at Mums Lounge for 16 plus years and raised three kids of her own along the way. Jolene knows the difference between content that simply ticks the boxes and content that genuinely connects with mums.
Partnership packages
- 1 professionally filmed & edited Reel, concept and production by Amy
- Published across Mums Lounge Facebook, Instagram, TikTok & YouTube Shorts
- Final asset supplied for your own marketing use
- Feature article written by our Mums Lounge editor, covering your product or service
- 1 eNews Hot Spot placement
- 1 Facebook/Instagram shout out
- Video, editorial, eNews or sampling, mixed however it works for you
- Priced around your actual budget, not a set tier
- One person you deal with, start to finish
Where this content lands
Brands we've worked with
Let's talk
Tell us a bit about your brand and we'll come back with something that actually fits.