Our vision: making life a little easier for Aussie mums, by sharing what genuinely helps.
Mums don't just scroll past us. They buy.
For 16 years Australian mums have trusted Mums Lounge for honest reviews, real recipes and practical advice. Here's what happens when your brand is part of that.
One organic post. 52 sales in 2 weeks.
Vine Apparel wanted to sell jeans to mums. We skipped the studio shoot. A real mum tried them on at home, shared the honest fit, and gave our community an exclusive 15% off code.
No paid boost. No email. No competition. Just one post our audience trusted enough to act on.
Mums save it, share it and come back for more
A light hearted magpie reel picked up 42,000 interactions and 3,600 shares in a week. Proof our page can push a video well past our own followers.
884,000 views and 649 comments, posted in August. Mums are planning their Christmas cooking months ahead, and they keep what we share.
A nurse's guide to free Medicare services reached 412,000 views on Facebook and sent thousands of parents through to read the full article.
Mums don't enter once. They keep coming back.
A Mums Lounge competition isn't a one second click. Mums enter, come back and enter again, and every time they're spending another moment with your product.
Our biggest competition of the year. Mums came back to enter three times each.
38% of mums who saw it entered, one of our highest ever.
Three and a half entries per mum. They really wanted this one.
Your review keeps working long after launch week
Google is our biggest source of readers. That means a review on Mums Lounge keeps ranking and keeps sending mums your way for years, not just the day it goes live.
Mums are already shopping for Christmas. Be where they're looking.
Our Christmas content is outperforming in spring. Christmas campaign spots are limited and go live within a week of booking.
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